Software Partner

Purple Go

A growth platform to engage with customers and manage your business.

A better customer experience
Consistently provide exceptional service with professional tools that serve customer needs seamlessly online and in-store. Whether it’s appointment booking on your website or iPad-assisted in-person sales, Purple Go makes it easy for customers to get what they need at every touchpoint.

Streamlined, on mobile and in the cloud
Built with the latest software technologies, Purple Go automates tasks and assists staff to dramatically improve efficiency and cut time-to-sale. As a unified, cloud-based optical retail platform, it eliminates redundant data entry and provides wide-ranging benefits with minimal effort.

Purple Go is comprised of powerful features that work together seamlessly.

In-Store App
Cut time-to-sale in half with easily accessible product images and information, automatic lens and insurance pricing, and order tracking.

Customer Profiles
Quickly access visit and purchase history from anywhere and send follow-up communication with a few taps.

Fully automate booking through your website and into your EHR. Cut down on no shows with automated reminders.

Inventory Management
Efficiently track inventory without tedious data entry—just search and add on an iPad you can carry around the store.

Email Marketing and Recall
Boost return customer visits with automated annual exam reminders and branded newsletters.

Analytics Dashboard
Maximize your bottom line with insightful real-time data visualizations of email campaigns, appointments, and sales.


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