Data-Driven Strategies for Optometry: Why You Need Them


  • Optometry practices can use data-driven strategies to improve patient care and streamline workflows for business growth.
  • Using data analytics within EHR systems helps practices cut down on administrative tasks, freeing up time for personalized patient interaction.
  • Advanced analytics helps identify business opportunities in optometry, boosting product sales to increase profits.
  • Contextual data from EHR systems lets staff tackle billing challenges and understand patient demographics for tailored marketing strategies.
  • Integrating a comprehensive EHR system like RevolutionEHR allows modern optometry practices to improve patient experience and operational efficiency for sustained growth.

Using data-driven strategies is essential for expanding your optometry practice. Modern Electronic Health Records (EHR) systems do more than just store patient information; they provide valuable insights that can help refine your operations.

86% of outpatient practices use an EHR system for daily operations, and many of these systems have built-in features that help with data tracking for various practice metrics. Analyzing data from integrated EHR systems can help you identify trends in patient appointments, treatment results, and financial aspects of your practice.

Focusing on data helps streamline operations, improve patient care, and uncover new growth opportunities for your optometry business. Adopting a data-driven approach sets the stage for ongoing improvement and sustainable optometry practice growth.

The Power of Electronic Health Records (EHR)

Since the introduction of The Health Information Technology for Economic and Clinical Health (HITECH) Act, the medical industry has widely adopted EHR systems, with 88.2% of office-based healthcare providers now using these platforms.

Electronic health records in optometry can transform your practice. These systems offer you access to insightful data that you can use to make data-driven management decisions that improve patient care and your practice’s workflow.

EHRs can ensure quick, accurate access to patient histories and minimize manual errors and redundancy. With integrated billing, scheduling, and clinical data management features, efficient EHRs also allow you to streamline patient intake and manage cash flow.

EHRs equipped with practice analytics capabilities help identify actionable insights about patient trends and treatment efficacy. This information allows you to make decisions that positively impact your practice operations, from marketing strategies to inventory control to the services you offer.

Streamlining Operations with Data Analytics

Data analytics has changed how optometrists operate and manage their practices. According to a 2020 study, physicians spend approximately 66.5% of their time on face-to-face patient care, with the remaining time spent on other tasks, including administrative activities.

Data analytics can reduce time spent on non-patient tasks by streamlining your practice’s operational efficiency. Data like patient wait times, no-show and cancellation frequency, and referral rates can help show where you need more staff or identify potential operational obstacles.

This proactive approach ensures a more efficient allocation of resources and quicker resolution of issues, leading to a smoother operational flow.

Patient data analysis can also offer a clearer picture of the patient journey within the clinic. By identifying potential bottlenecks or areas of delay, your practice can optimize its processes for a better patient experience.

smiling woman getting fitted with glasses

Identifying Business Opportunities with Optometry Practice Metrics

While eye exams and retinal imaging are essential to providing quality patient care, the most profitable part of your business is product sales. Independent optometry practices derive 61% of their profit from product sales, including eyewear and contact lenses.

Advanced analytics tools can help you assess metrics to capitalize on potential opportunities to sell more inventory to your patients. An integrated EHR and practice management system enables you to collect data that identifies buying patterns, which can influence your marketing and promotional strategies.

Look at frame sell-through rates to gauge which eyewear styles are sold most and which might need a marketing boost.

You can also track the number of eyewear Rx’s per 100 complete exams to determine how many patients are filling their prescriptions in-store and how many are getting their eyewear elsewhere. This allows you to alter your product selection, prices, or customer service practices to increase the likelihood of a purchase.

Using Contextual Data to Make Strategic Practice Decisions

Data without context doesn’t provide enough information to make meaningful decisions that will positively impact your practice. Contextual data provides a holistic view of your operation, allowing you to make strategic decisions that can transform your practice.

For example, a noticeable increase in accounts receivable could indicate billing challenges such as coding errors, late claims submissions, and failure to address claim denials. Issues with accounts receivable such as these can affect your bottom line. With actionable data from EHRs, you can pinpoint and rectify these issues easily.

Another data point to look at is patient demographics. They can help you identify emerging trends, such as a rise in appointments from a particular age group or community. These patient care data insights allow for targeted marketing and service adjustments for better patient engagement.

Leveraging Technology to Thrive

With over 48,000 optometry businesses operating across the U.S., the industry is flooded with competitors. An integrated EHR system can identify areas of your practice that need improvement to help your business stand out from the competition.

A 2020 study demonstrated that better physician-patient interactions positively impacted patient health. This could have far-reaching consequences for your practice’s growth. Patients who receive high-quality care, resulting in better health, are more likely to recommend your practice to others, helping grow your client base.

An integrated EHR system gives you an instant, comprehensive view of a patient’s history, from prior vision assessments to current prescriptions. This provides you with the data points you need to increase the quality of your patient interactions.

You can also use metrics like patient demographics, new patient appointments, reappointments, and cancellations. These metrics can help you identify marketing, communication, and customer service issues that you can tweak to enhance the patient experience.

smiling woman trying on glasses

Improve Practice Efficiency With RevolutionEHR

RevolutionEHR offers a powerful, comprehensive solution. More than just EHR software, it is a fully integrated system that seamlessly blends functionalities like medical billing, appointment scheduling, image archiving, and medical accounting. This gives you everything you need to operate your practice and provide quality care in a single platform.

Comprehensive Practice Management

RevolutionEHR is designed for optometry needs. It helps you juggle patient appointments, handle billing, and keep patient records organized — all in one place. This streamlined workflow improves efficiency and lets you get a clear picture of your patient base, freeing up time for you to focus on patient care and practice growth.

Analytics at Your Fingertips

With RevolutionEHR’s reporting and analytics feature, evaluating your practice’s performance is a straightforward task. You can easily see key metrics, uncover trends, and zero in on areas that need improvement. By understanding your practice better, you’re giving yourself the tools to support your business’ growth.

Seamless System Integrations

Link up with other healthcare systems smoothly. Integrating with TriZetto can enhance your claims processing, making reimbursements quicker. RevolutionEHR also connects with leading ophthalmic healthcare systems such as RxNT for e-prescriptions, Marco, and Topcon. Seamless integration keeps your data flowing coherently across systems, so you get a complete view of your entire practice.

Access Anywhere, Anytime

RevolutionEHR’s cloud-based optometry management system lets you access your practice information anywhere, anytime, on any device. Look up patient records or crucial data from your phone, laptop, or tablet, wherever you are. This flexibility ensures that you can make timely, accurate decisions to keep your practice running smoothly even when you’re on the move.

Stay Compliant and Build Trust

Adhering to HIPAA is crucial for legal compliance and building patient trust — your practice’s reputation depends on well-protected patient data. RevolutionEHR uses secure cloud-based storage for patient records and has a HIPAA-compliant patient portal where patients can access their health records safely.

Ryan Cazares, OD, a long-time RevolutionEHR user, praises the software for its ease of use, exceptional customer service, and diligence in staying compliant with CMS guidelines. This combination of compliance, trust, and easy access makes RevolutionEHR an indispensable asset for fostering a loyal patient base while ensuring a streamlined operational framework for your practice.

Smart Billing Integrations

Pair up with ApexEDI and ClinicAid to streamline your billing and claims processing. These partner integrations help ensure timely reimbursements and provide financial analytics that offer a more comprehensive view of your practice’s fiscal health.

Read the other articles in our Navigating the Business Side of Eye Care series:

  • 7 Trends in Optometry Practice Management
  • How to Assess the Financial Health of Your Optometry Practice
  • Financial Planning and Budgeting for Optometry Practices
  • Growth Strategies for Optometry Practices
  • Harness the Power of Data to Grow Your Practice

Data-driven decision-making in optometry is no longer a novel idea — it’s become a must for modern practices. RevolutionEHR provides the tools you need to access and use data analytics and insights to optimize your practice management processes.

Whether you’re looking to improve patient outcomes, streamline operations, or drive growth, RevolutionEHR gives you the freedom to focus on solutions that can help you succeed. Request a demo with a RevolutionEHR representative today.

a new vision for your optometry practice