Finding Freedom to Focus
A Student’s Guide to Optometry Specialties
A Student’s Guide to Optometry SpecialtiesHighlights The field of optometry is expected to grow by 9% by the year 2030. Most optometry subspecialties hold a positive occupational outlook in the near and distant future. An aging populat...
Manage Optical Orders More Efficiently With RevolutionEHR
Manage Optical Orders More Efficiently With RevolutionEHR Highlights RevolutionEHR is an all-in-one solution for inventory management and optical ordering and tracking. RevolutionEHR gives you the ability to manage frame inventory with r...
How To Build a Powerful Online Presence for Your Practice
How To Build a Powerful Online Presence for Your PracticeHighlights Your online presence plays a crucial role in how potential and existing patients perceive your practice. Staying relevant online is one of the most important things you ...
Teleoptometry: Why Your Practice Should Consider It
Teleoptometry: Why Your Practice Should Consider ItHighlights Teleoptometry can provide better continuity of care for patients, regardless of location. Providers can use teleoptometry to save their practice money and make patient visits ...
5 Ways Your Patients Can Help Your Practice Grow [Marketing Tips]
5 Ways Your Patients Can Help Your Practice Grow [Marketing Tips]Highlights You can use patient-centered marketing tips to attract new patients to your optometry practice. Patient-centered marketing includes strategies such as streamlini...
3 Ways to Save Time and Get Paid Faster with RevPayments
3 Ways to Save Time and Get Paid Faster with RevPaymentsHighlights RevPayments is an optometry payment tool that helps your practice process payments more efficiently. This cloud-based software offers multiple payment options and simpl...
How To Write an Optometry Business Plan
How to Write an Optometry Business PlanHighlights. A well-written optometry business plan serves as an operational roadmap for your optometry practice. Your optometry business plan should include your vision for the practice, an executiv...
Optometrist Continuing Education 2022
Optometrist Continuing Education 2022Highlights. It’s important to stay informed about optometrist continuing education for 2022 to be sure you understand state requirements and changes since COVID-19. All states require an optometrist...
How to Become an Optometric Assistant
How to Become an Optometric Assistant Highlights. If you want to learn how to become an optometric assistant, familiarize yourself with the skills, training, and certification necessary to perform the job. An optometric assistant keeps o...
Should Your Optometry Practice Offer Virtual Eye Exams?
Should Your Optometry Practice Offer Virtual Eye Exams?Highlights Virtual eye exam services are growing in popularity among optometry practices and patients post COVID-19. The AOA’s optometry telehealth guidelines encourage virtual eye...
Use Your Optometry EHR to Boost Front-Office Efficiency
Use Your Optometry EHR to Boost Front-Office EfficiencyHighlights Using an outdated optometry EHR hinders front-office efficiency and results in stifled practice growth. Cloud-based EHR for optometry streamlines front-office operations a...
5 Reasons Your Optometry Practice Needs RevIntake
5 Reasons Your Optometry Practice Needs RevIntake Highlights Optometry practices typically involve a lot of front-office administrative work. RevIntake can automate patient registration, move a practice to online patient scheduling, and ...
How To Transition from Paper to Electronic Health Records
How To Transition from Paper to Electronic Health RecordsHighlights An electronic health record (EHR) is the electronic version of patient health records. Transitioning from paper to an optometry EHR will save you and your practice time,...
6 Advantages of Cloud-Based EHR Systems for Optometrists
6 Advantages of Cloud-Based EHR Systems for OptometristsHighlights Optometrists need user-friendly, cost-effective, scalable solutions for electronic health records and data sharing. The leaner, more turnkey solutions provided by top clo...
Optometry EHR for Multi-location Practices: What To Look For
Optometry EHR for Multi-location Practices: What To Look ForHighlights Multi-location optometry practices face unique practice management challenges such as complicated scheduling and patient data access issues that make it challenging t...
5 Ideas to Increase Optical Sales Your Patients Will Love
5 Ideas to Increase Optical Sales Your Patients Will LoveIdeas to increase optical sales in ways that patients won’t see as offensive are essential to growing your practice. As an eyecare professional, you know that your customers don...
8 Ways To Use Your Optometry EMR To Find Time in Each Day
8 Ways To Use Your Optometry EHR To Find Time in Each DayThe right optometry EMR or EHR allows you to run an efficient and successful practice and deliver an exceptional patient experience. When used to eliminate redundant data entry, ...
Become a Healthcare Thought Leader and Boost Your Brand
Become a Healthcare Thought Leader and Boost Your BrandHighlights Becoming a healthcare thought leader and raising brand awareness doesn’t happen overnight. It takes time and persistence to see results. Posting quality content frequently...
Optometry Marketing 101: Turn Website Visitors Into Patients
Optometry Marketing 101: Turn Website Visitors Into PatientsHighlights Optometry marketing 101: Your website can be one of your most powerful marketing tools. Optimize it to increase traffic, generate high-quality leads, and bring in new...
Patients Want Online Access to These 5 Services
Patients Want Access to These 5 Services Highlights Patients want online access to five healthcare services, according to the PatientPop 2021 Patient Perspective Survey. Your practice can improve quality of care and increase engagement b...
HIPAA Guidelines for Communicating With Patients
HIPAA Guidelines for Communicating with Patients Highlights HIPAA guidelines apply when texting and emailing patients. HIPAA violations lead to severe legal repercussions, including costly financial penalties. Compliance safeguards your ...
Optometry Marketing: Why Your Practice Needs an Active Blog
Optometry Marketing: Why Your Practice Needs an Active Blog Highlights Optometry marketing strategies should include an active blog for best visibility. Well-written blog posts will drive more traffic to your site and boost your marketin...
Increase Patient Engagement and Retention with RevConnect
Increase Patient Engagement and Retention with RevConnect Highlights RevConnect allows you to send automated email and text messages, such as appointment reminders and order status updates to your patients. With RevConnect, you can choos...
Optometry Marketing Strategies: Best Ways to Attract New Patients
Optometry Marketing Strategies: Best Ways to Attract New Patients Highlights Implementing effective optometry marketing strategies grows your practice and attracts new patients. Effective optometry marketing strategies include optimizing...
Optometry Practice Tips: COVID and Patient Eye Care
Optometry Practice Tips: COVID and Patient Eye Care Highlights Research shows a link between the COVID-19 virus and eye health issues, such as eye dryness, double vision, and pain. It is essential to educate your patients on how COVID-19...
Why Switch to a Cloud-Based Optometry EHR?
Why Switch to a Cloud-Based Optometry EHR? Highlights A cloud-based optometry EHR system improves data access, workflow, and security and lets you spend more time with your patients. Cloud-based software is more cost-effective than onsit...
2021 ICD-10 Changes Are Coming
2021 ICD-10 Changes Are ComingICD-10 Changes Are Coming October 1stMuch has been made about how the specificity of ICD-10 has led to some wonderfully odd codes. October 2020, for example, introduced us to these treasures: V00.031A – Pe...
The Sentiment of Optometrists Right Now
As part of our commitment to the continued success of our customers, we believe that it is vital to get a pulse on the effects that the pandemic has brought to the optometric profession. As such, we conducted a survey last month on the r...
2020 ICD-10 Changes Are Coming
Happy ICD-10 Day! OK…that’s not an official holiday. But it’s important to remember that the ICD-10 code set is updated each year and with those updates come changes that eye care providers and their teams need to know about. Thus,...
20 Ideas to Delight Patients and Staff with Your Practice Reopening
The reopening of your practice presents an opportunity to welcome back employees and patients in an enjoyable way, even in the midst of fulfilling cumbersome processes due to COVID-19 guidelines. On our recent webinar, When Life Gives Yo...
Emergency Telehealth Coding Changes Preview the Evaluation and Management Guidance for 2021
The Greek philosopher Heraclitus once said “Change is the only constant in life.” While he didn’t have coding for telehealth in mind during the 6th century BCE, it seems the coding guidance for these visits changes every few days. ...
Is Your Practice Ready to See Me?
Thanks to the COVID-19 pandemic, I have three healthcare appointments to reschedule when practices in my home state reopen. And I’d like to share a secret with you: I’m not looking forward to it. It’s natural to think patrons of a ...
Paycheck Protection Program Loan Forgiveness Application Released
On May 15, 2020, The Small Business Administration (SBA) and Treasury Department released an application for business owners to fill out in order to have their Paycheck Protection Program (PPP) loans forgiven. Click here here for more in...
Heightened Scrutiny Against Phishing Attempts During COVID-19
The ongoing pandemic has presented an opportunity for cybercriminals to deploy phishing attacks, preying on the public’s fears and increased frequency of communicating on digital channels. It is important to treat each email, text or c...
Top 10 Ways to Stay Healthy, for You and Your Patients
Canton, GA If you've never heard of the “Freshman 15”, it refers to gaining weight (15 lbs.) during one’s freshman year of college due to bad habits of eating, drinking, sleeping, partying, and well...almost everything. These last ...
New Round of SBA Bank Funding Available!
Updated: 04/27/2020 Rebooted with an additional $310 billion in funding, the SBA resumed accepting Paycheck Protection Program applications from participating lenders as of Monday, April 27, 2020 at 10:30am EDT. For more on this news and...
Top 5 Fears of Switching Optometry EHR Software
VP of Business Development, RevolutionEHR If you’re like 70% of optometry practices, you have software in your office that encompasses everything an eye care business needs, from scheduling and billing, to optical and exams. Likewise, ...
3 Common Misconceptions About Patient Engagement
Director of ECP Services, RevolutionEHR Creating bonds between your practice and your patients has never been more important than it is today. Local competition has always been a consideration, but today’s eye care consumer is subjecte...
The 3 Critical Elements You Must Consider When Choosing Your EHR
Choosing an EHR software is one of the most important decisions you’ll make for your eye care practice. To ensure your EHR will serve you well for years to come, pay close attention to these critical elements: Industry - New rules and ...
How to Start an Eye Care Practice from Scratch – Part 3
Dr. Courtney Dryer shares her step-by-step approach to a successful cold start. Dr. Courtney Dryer began her own practice in Charlotte, NC after deciding that working for someone else was not her dream. With her Autarchic Spec Shop, she ...
How to Start an Eye Care Practice from Scratch – Part 2
Dr. Courtney Dryer shares her step-by-step approach to a successful cold start. Dr. Courtney Dryer may well be the poster child for the DIY start-up. “I wasn’t really mentored,” said Dryer in an interview at Autarchic Spec Shop, he...
How to Start an Eye Care Practice from Scratch – Part 1
Dr. Courtney Dryer shares her step-by-step approach to a successful cold start. Dr. Courtney Dryer began her independent practice, Autarchic Spec Shop, six years ago in Charlotte, NC after realizing she wanted more control over day-to-da...
3 Keys to a Successful Optometry EHR Switch
Wichita Optometry, PA, Wichita, KS At some point in our lives, we all have to make a decision to end something – whether it’s good or bad. In his book, Necessary Endings: The Employees, Businesses, and Relationships That All of Us Ha...
4 Successful Examples of Cause Marketing to Inspire Your Practice
EyeBridge Consulting Associates Cause marketing, which is when a for-profit business and a non-profit organization align for mutual benefit, not only aids the cause you support, but also adds value to your business. Research has found th...
4 Ways to Increase Your Profits Through Multiple Pair Sales
twelve84 Success Consultant Every person with an optical prescription should have more than one pair of eyewear, whether it's a pair of sunglasses, readers, or a backup pair of glasses. It's easy for eye care providers to identify the ne...
Optical’s Illusion: The Future of Retail & Medical Eye Care
The eye care industry is currently focused on retail and the optical as the primary drivers of growth. Key players in the market leverage their manufacturing, and supply chain prowess in a race to the bottom. As more and more industry pl...
Maximizing Efficiencies with Multiple Locations
Wichita Optometry, PA, Wichita, KS The mindset of many colleagues who are optometrists first and then business owners, is that adding locations only adds problems and doubles expenses. Conversely, I’ve found that a second location allo...
Don’t Ignore the Needs of a Growing Practice
Wichita Optometry, PA, Wichita, KS One thing I’ve learned as a parent is that you can’t ignore the needs of a growing child. From purchasing bigger shoes and clothing to fit their growing bodies to stocking the fridge and pantry with...
Technology Time Savers
Midwest Vision Care of Columbia, LLC These days the to-do list is never ending. To spend any quality time doing enjoyable things, it is important to be as efficient as possible. Using technology in your practice is one way to shave off t...
Storytelling in the Medical Record
InSight Eye Care, Oshkosh, WI A medical record is intended to be an accurate and complete legal document describing a single patient’s medical history, exam findings, and treatment plan by a provider. We, as the providers, need to unde...
5 Best Practices for Scheduling Patients
Midwest Vision Care of Columbia, LLC As business owners it is easy to spend the day running around being the telephone repairman, janitor, HR department and accountant. With so many hats, small things can slip through the cracks. However...
Back to Basics
InSight Eye Care, Oshkosh, WI Every so often, a wave of letters from insurance companies will show up in doctors’ mail boxes across the country. The intent of these letters is to show doctors their distribution of comprehensive (920x4)...
Top 10 FAQs for Opening a New Optometry Practice
RevolutionEHR Director of Professional Relations Along with the excitement of going into business for yourself, there’s often a bit of apprehension. Sound guidance and tips from someone who's already successfully traveled the journey o...
Strategic Coding
InSight Eye Care, Oshkosh, WI With a new year, we typically find ourselves making commitments to “do better” in life, exercise more, spend more time with our family, etc. Could we maybe add proper coding of our medical records to the...
Who Are You Trying to Impress with All Those Diagnosis Codes?
InSight Eye Care, Osh Kosh, WI As optometry became more advanced and we took on the care of more and more ocular disease, our lists of diagnoses continued to grow…and GROW! As good historians, we seem to feel obligated to list every di...
Starting from the Ground Up
A Guide to Opening a New Optometry Practice Opening a practice cold or buying a practice is a very challenging, yet rewarding adventure. There are many ways to go about this business opportunity, however you must have two key elements to...
5 Reasons Cloud-Based Software is a Perfect Fit for My Busy Life
Complete Eye Care of Medina, Crystal, MN I am a busy mom, practice owner and doctor. One who also works part-time and is constantly evaluating systems that make my life easier. If something can enhance my staff’s abilities and/or make ...
Top 5 Scheduling Tips for a Busy Optometry Practice
Complete Eye Care of Medina, Crystal, MN In practices today, efficiencies must constantly be analyzed for greatest profitability. One of the biggest inefficiencies is the come-and-go of patients. Schedule them too closely and you run the...
Top 5 EHR Efficiencies for an Independent Optometry Practice
Complete Eye Care of Medina, Crystal, MN Electronic health records data entry and management can sometimes place a burdensome load on both staff and doctors. However this issue can be eliminated if time is taken to ensure the EHR is bein...
3 Steps to Becoming a Practice Leader
The topic of “leadership” has intrigued me for many years, particularly as it relates to eye care practices. Leadership is often thought about in terms of official titles or positions, but I have found that true leadership is a much ...
Don’t Get Bullied
When mail comes from an insurance company, I expect it will be a check and checks make me happy. But when it is something else, it always seems to be something that makes me unhappy. I have found that “news” from a third party payer ...
Are You Old School?
Vision Source of GVR, Denver, CO “Paper charts? That’s so old school!” is what I often hear when I discuss the benefits of using electronic health records (EHR) with students at private practice club meetings across the country. It...
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